Marketing Campaign Management

coAction Marketing Campaign Management is a comprehensive solution to plan, test and execute multi-channel marketing campaigns so you can improve marketing efficiency and effectiveness. Through targeted messaging and driving higher rates of new customer acquisitions, using customer intelligence, it can help you achieve a better return on investment and a healthier bottom line.

Perform Targeted, Intelligent Email Campaigns

Complete more campaigns, faster

An automated, trackable and easy-to-repeat process helps you push more campaigns out the door faster – from simple e-mail campaigns to complex multi-channel marketing campaigns

Unmatched analytical capabilities

Achieve higher response rates and develop highly targeted market segments based on prder and payment history, attrition potential, market basket analysis, profitability, credit scoring and more

Reporting Framework

Lets you measure, track and analyze campaigns so you can adjust as needed to continuously improve results

Coordinate across multiple channels

Select the channels most preferred by each of your customers, and coordinate communications across all of them.

Customer Intelligence

Leverage demographic and product-related information you have gathered from other touch points to increase your potential conversion rates and eliminate resource waste from sending emails to uninterested audiences

Campaign planning, execution and management

Easily create, view and edit campaign diagrams, and share and reuse campaigns and campaign components
Ensure proper sign-offs before campaigns are executed with approval and automated notification processes
Respond to outside events, such as e-mail click-through, call center responses or event triggers
Use in-line integration with coAction Product Information Management for personalized e-mail, SMS and RSS message creation, delivery and response management
Workflows ensure optimal allocation of customers in marketing campaigns, executed with no manual intervention
Allow remote or distributed users to open, review, approve and edit campaigns and communications, and to publish campaign reports, via a Web user interface
View campaign-related creative collateral – brochures, inserts, e-mails, banner ads and other documents
Supports the use of your own proprietary SMTP server

Customer segmentation, profiling and testing

Visually select criteria using pick lists and histograms at any entity level (e.g., household, customer, account, business) within a campaign
Directly incorporate selections from product content into campaigns
Enable complex segment creation

Campaign measurement and analysis

Record contact history at any level (customer, account, household, business)
ly browse and profile customer data for quality assurance
Dashboards and Reports on campaign metrics

Integrated Message Design

There are many components that go into an email marketing campaign. Software that helps you tie together the message with attractive design stands a much better chance of getting results. coAction Camapign Management provides everything your organization needs to bring together the ideal combination of:

attractive images
trackable links to product pages
personalized content
rules based targeting

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